- Honda's 'EV Outlier Concept' and brand film won the 'Red Dot Design Award 2026' globally.
- A unique glimpse of post-2030 bikes, this EV model uses in-wheel motors in both wheels.
- Toshinobu Minami, director of Honda R&D, said the win was a recognition of the innovative work done by identifying the needs of the future.
It must be said that Honda company has once again created its dominance in the automobile sector. Honda's 'EV Outlier Concept' electric two-wheeler concept won the Design Concept category, while the brand film “What Is an Electric Motorcycles” won the globally-regarded 'Red Dot Design Award 2026' in the Brand and Communication Design category.
EV The Outlier Concept
The concept is believed to be not just an improved version of the current cars, but a new direction that shows the future of two-wheelers post-2030. Unveiled for the first time at the Japan Mobility Show 2025, the model uses the theme 'Precision of Intrinsic Design'. It has an in-wheel motor installed in both the front and rear wheels, making it possible to keep the car's riding position extremely low. The smoke-clear body and smooth surface make the rider feel as if they are fast and floating in the air.
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What was the brand film??
The motto of Honda's electric motorcycle business is “Expected life. Unexpected discoveries.” It is like that. This brand film depicts how electric vehicles can make human life easier, easier and more exciting. It also lays out a new way of life, showing future society and electric cars.
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Toshinobu Minami (Managing Director, Honda R&D) His occultism
'The Red Dot is the world's most prestigious design award and it is an honor for our design concept as well as the brand film to receive this award. This is an acknowledgment of our efforts to shape technology that moves ahead of the times by recognizing the needs of the future. Honda will continue to deliver initiatives that amaze customers and change their lives.'