- Based on the heritage of Hamdard in India, this documentary was liked by the audience.
- Changing consumer expectations will be discussed in detail.
- Efforts will be made to convey inspiring stories to the new generation through modern storytelling.
India’s leading indigenous healthcare brand Hamdard Laboratories India has announced its involvement as a co-sponsor for the web series ‘Made in India: The Titan Story’ starring actor Jim Sarab. The series, which explores the journey of an iconic homegrown brand in India, its entrepreneurial journey and cultural impact, has premiered on Amazon MX Player from June 3. This collaboration further strengthens the partnership between Hamdard and Jim Sarabh which started with the earlier documentary ‘Unani Ki Kahani’. Based on the history of Unani medicine, philosophy and the legacy of Hamdard in India, the documentary was a hit with the audience.
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This partnership is considered to be particularly important for Hamdard, which has won the trust of Indians for more than a century. The company has supported this project with the aim of bringing Indian tradition, innovation and entrepreneurial success stories to the new generation. Under this collaboration, Hamdard will get a special place in various promotional media of the web series. Also, in the special content series ‘Timeless Tales with Jim’, the audience will also get to see the interaction between actor Jim Sarabh and Abdul Majeed, Chairman and Managing Trustee of Hamdard. The discussion will elaborate on Indian heritage, brand trust and changing consumer expectations.
Apart from this, Hamdard’s documentary ‘Unani Ki Kahani’ will also be made available on Amazon MX Player. This will bring awareness of India’s rich health and cultural heritage to a wider audience. Speaking about the partnership, Hamdard Laboratories Chairman and Managing Trustee Abdul Majeed said that stories based on Indian values and traditions strengthen cultural bonds in society. He mentioned that this collaboration is aimed at honoring the institutions and ideas that have played an important role in India’s progress.
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Built with Indian heritage, trust and long-term customer relationships at the core, this collaboration will seek to convey inspiring stories to a new generation through modern storytelling.
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