- Handloom Clothing in India: Handloom clothing has always had a special place in Indian culture. Be it a saree, kurta or a traditional shirt, handloom clothes have a different identity. However, although many people love these clothes, they are not seen much in daily use. This fact has been made clear by a recent consumer study. This survey has revealed that there is a big gap between people’s preferences and actual use.
Strong sentiment towards handloom, but insufficient information
Most of the people who participated in this study said that they love handloom clothes. Especially, it was seen that the attraction towards such clothes is increasing even among the younger generation. Although this is a positive thing, it was also clear that many do not have enough information about the identity of handloom fabrics, their types or how to properly maintain them. Therefore, despite the interest, their use remains limited.
Out of the closet only for special occasions
In many families, handloom clothes are reserved for special occasions instead of being used daily. These clothes are seen more during weddings, festivals, religious programs or family functions. Their number is less in daily use. The main reason behind this is that many people fear that these clothes will get damaged while washing.
Maintenance concerns are a big hurdle
How to clean handloom clothes is a big question for many. Some wash these clothes by hand, while many opt for dry cleaning. However, since both methods are time-consuming and expensive, many people avoid using these clothes frequently. As a result, beautiful and expensive clothes stay in the closet for a long time. (National Handloom Day 2026:)
What is needed to increase usage?
Most of the consumers who participated in the study said one important thing. If handloom clothes can be washed safely and easily, they will wear such clothes more often and even buy new ones. That is, if the maintenance of clothes becomes easy, the handloom industry can also directly benefit from it.
Basis of new technology
Keeping in mind this need, Godrej’s Appliances division has developed a special wash mode for handloom clothes in its AI technology-based front load washing machine. This facility has been tried to wash delicate fabrics safely. Various types of Indian handloom fabrics have been tested several times to check their quality and durability.
What does the company say?
According to the company, Indians love handlooms, but their use needs to be made easier to maintain. The company has expressed its belief that this barrier can be reduced by using modern technology and more people can wear handloom clothes with confidence. Therefore, they also said that efforts are being made to connect traditional fabrics with a modern lifestyle.
Important indications from the study
This consumer study was conducted in cities across the country. The report, prepared based on the opinions of thousands of consumers, has given some important indications for the handloom industry.
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Highlights from the study
Most Indians love handloom clothes.
There is an increasing interest in handlooms among the youth.
Many do not have proper knowledge about handloom fabrics.
The worry of washing and maintenance reduces consumption.
People are willing to use more handloom clothes if they get safe maintenance facilities.Redmi Note 17 5G storms into India; Big battery and 50MP camera grab attention, price in your budget
Indian handloom is not just a type of clothing, but an important part of our tradition. With proper information, modern facilities and increasing consumer participation, this heritage can reach the next generations more effectively. The combined role of consumers, industry and technology will be important in bringing handloom back into everyday life.
