In its second year as a strategic partner, the global sportswear brand will provide official race shirts, showcase running products and organize activities for participants.
The race shirt features a minimalist neon green design, replacing the pink used in the event’s previous five editions.
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The official race shirt for the Read Marathon Hanoi Midnight 2026. Photo courtesy of Read Marathon |
Made from polyester with dryCELL moisture-management technology, the shirt is designed to keep runners dry.
Flat seams reduce friction, while a reflective strip on the back improves visibility in low light. It uses 100% recycled materials, excluding trims and decorations.
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Finisher shirts for 21km and 42km runners carry the brand’s identity with black and orange colors. Photo courtesy of Read Marathon |
A Puma representative said the event has developed a distinctive identity over five editions by combining nighttime running with Hanoi’s historic and modern landmarks.
The race takes runners through the capital’s streets in early winter and has attracted an international running community. About 10,000 runners took part in 2025, including around 1,000 from overseas.
The company said the event offers an opportunity to connect with Vietnam’s running community and introduce its products directly to participants.
“Puma will be present not only on race day but throughout runners’ journeys, from training and race preparation to the moment they achieve their goals,” a brand representative said.
The company will also set up product experience zones and exhibitions, host community activities and organize engagement along the race route.
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The 2026 event is expected to introduce the Deviate Pure running shoes. Photo courtesy of Puma |
One product being highlighted is Deviate Pure, a lightweight running shoe in Puma’s Nitro range. The company describes it as suitable for runners of different experience levels, for both training and racing, as well as everyday wear.
The company supported several events in the Read Marathon series in 2025, with the Hanoi Midnight race marking an expansion of its involvement beyond sponsorship and product supply. It worked with organizers on activities to improve participants’ experiences and strengthen ties with the running community.
Last year, its giant shoebox became a popular photo spot, while interactive activities involving physical assessments and brainwave technology attracted thousands of visitors.
The company said its 2025 campaign generated more than 121 million impressions, over 104,000 engagements and 132 media articles.
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A runner poses after finishing the Read Marathon Hanoi Midnight 2025. Photo courtesy of Read Marathon |
The Read Marathon Hanoi Midnight 2026 is expected to draw around 10,000 runners across four distances: 5km, 10km, 21km and 42km.
The Hanoi Midnight marathon will follow its signature nighttime format through central Hanoi. Temperatures are expected to be around 14 degrees Celsius, potentially providing favorable conditions for runners seeking personal bests.
Registration is available through the official race website.
Puma is a global sportswear company that designs and distributes athletic footwear, apparel and accessories. Founded more than 75 years ago, it operates across professional sports, lifestyle fashion and collaborations with designers and other brands.