Once, sisters had to wait in line at the post office for hours to send a Rakhi to a brother living far away. Now, with just a few clicks, a Rakhi can reach any corner of the country. Similarly, new trends have emerged in sweets, gifts, and Rakhi packages.
From Post Office Lines to Online Rakhi Delivery
There was a time when sisters used to send Rakhi to their brothers through the post, which had to be sent months in advance. Now, e-commerce and online delivery have made this task much easier. Choose a Rakhi from home and send it directly to your brother’s address. It’s also easy to send sweets and other delicacies of your brother’s choice.
Chocolates Replace Sweets
The tradition of offering sweets on Rakhi still persists, but chocolate has now become a popular alternative. Gifting chocolates with Rakhi has become quite common, especially among young people. On the occasion of Rakhi, the market is filled with more chocolates than sweets.
Now, not just Rakhis, but entire hampers are sent.
Earlier, Rakhis and sweets were sent separately. Now, items like Rakhi, sweets, roli, rice, and chocolates are included in a single package. This makes it easier for brothers and sisters living far away to send the entire festival ritual in one package.
The Trend of Personalized Gifts Instead of Cash
The tradition of giving money to sisters on Rakhi hasn’t ended, but now personalized gifts have also been added. Brothers have started gifting clothes, mobile phones, gadgets, and other items of choice to their sisters. Over time, this trend has become quite popular, making it easier, but less expensive, to give something of the other person’s choice.
Return Gift Culture
Rakshabandhan gifts are no longer just the brother’s responsibility. In many families, sisters also choose return gifts for their brothers. From small showpieces to personalized gifts and gadgets, everything has become part of this trend.
Rakhi has changed, but the relationship remains the same
These changing Raksha Bandhan trends clearly demonstrate that while technology and the market may have altered the way the festival is celebrated, the sentiments of the brother-sister relationship remain the same. The only difference is that the Rakhi thread has now moved beyond the post office to online delivery, gift hampers, and personalized surprises.