- 82% of consumers are making decisions based on AI features while buying a new smartphone.
- 42% of consumers prefer to buy smartphones in the budget range of ₹25k to ₹50k.
- Performance is important for 87% of consumers, battery for 79% and camera for 77%.
smartphone Consumer preferences are changing rapidly in the market. People no longer buy phones based on megapixels or RAM alone. An important conclusion has emerged from Amazon India's 'Best in Tech Survey'. According to this survey, 82% of consumers are now deciding to buy a new phone based on artificial intelligence features. More than 40 thousand people participated in this survey which was conducted in July 2026. This survey clearly shows that AI has become a game changer in the mobile market. However, people are demanding not just AI in name, but features that are useful in their daily lives.
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Contextual assistance is the biggest demand: According to this survey, 82% of consumers are buying mobile phones based on AI features. 25 percent of consumers want contextual assistance features. This feature understands users' needs and offers suggestions, such as searching for something on the screen or suggesting a reply to a message. After this, 18 percent of consumers prefer generative photo editing. 17 percent of consumers prefer visual search. Another 11 percent want adaptive battery management. This shows that mobile battery life is still very important to consumers. (Photo Courtesy: Pinterest)
The growing craze of premium smartphones
An interesting finding emerged from the survey. One in three consumers are planning to spend more than Rs 50,000 on their next phone. 15 percent of customers are looking for a phone between Rs.50,000 and Rs.75,000. 17 percent of customers have a budget of more than 75 thousand. However, the 25 to 50 thousand segment is the most popular, with 42 percent of consumers looking for a new phone in this budget. Phones priced below 15k are preferred by only 7 percent of consumers.
Demand for expensive phones in small towns
People are less likely to change their phones frequently. 54 percent of consumers expect their mobile phones to last two years or more. 48 percent of consumers plan to upgrade their phone in the next three months. The most surprising statistics come from smaller cities. 18 percent of the buyers of phones worth more than Rs 75,000 are from metros. 17 percent in Tier-2 cities and 15 percent in Tier-3 cities are interested in this expensive phone.
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Performance is equally important
Although the AI craze is on the rise, the importance of basic features has not diminished one bit. Even today, 87 percent of consumers consider a phone's performance to be the most important, followed by 79 percent of consumers who prioritize battery life, 77 percent of consumers consider camera quality when buying a phone.