- 'Sony''s debut in the Tamil entertainment world!
- After the success of KBC and CID, Sony's new move!
- Announcement of new 'Sony Visa' channel and brand logo
Sony Vizha Tamil Channel : Sony Pictures Networks India (SPNI) today announced the name and identity of its new Tamil general entertainment channel, Sony Viza, which is slated to launch in October 2026. Sony Visa marks SPNI's foray into Tamil entertainment, with a clear creative proposition of premium content that is strongly connected to Tamil culture, emotion, language and reality, and produced with the ambition, skill and scale to reach the global stage. The channel will include original fiction, global reality formats, films and tentpole entertainment, which will be close to Tamil households and at the same time show broader ambitions. (Sony Vizha Tamil Channel)
1947 Vs 2026 : Petrol 25 paise, milk 20 paise and gold only… 1974 prices will make eyes white; 79 year journey of inflation
The scent of Tamil pride in all directions
The name and logo were unveiled on Independence Day with a Tamil Thai Vaazthu performed by children. This prayer has a special place in Tamil Nadu and is sung at the beginning of important occasions in the state. The image of the scent of Tamil pride spreading in all directions inspired Sonny Visa's promise of stories that start from the soil of Tamil Nadu, bring the people's warm memories, aspirations and cultural confidence, and are enacted with such creative value and emotional depth that they reach audiences worldwide.
What's different about the logo?
Visa means celebration or festival in Tamil. The name reflects the spirit of the channel, a celebration of Tamil stories, talent, music, family, passion and popular entertainment that connects with the audience on an emotional level. The logo uses yellow and electric blue. Yellow is derived from colors associated with festivals in Tamil Nadu, including turmeric and marigold, while electric blue gives the identity a fresh, modern and premium look, showing the brand to be culturally connected, emotionally relevant and globally fluid.
A reflection of the audience's confidence and curiosity
Rajaraman Sundaram, Chief Content Officer, South Regional, Sony Pictures Networks India, commented, “With Sony Visa, we are taking a hearty step into Tamil entertainment. The market has a rich creative heritage, a highly expressive language and audiences have always embraced stories with emotion, honesty and cultural pride. We have come to this field with humility, respect and a genuine desire to add something meaningful. We hope to create premium stories that will feel close to home and at the same time reflect the confidence and curiosity of the new Tamil audience to be sharper, faster, funnier and unafraid to look beyond the four walls of the home”.
The channel will meet the audience on a certain date
He added, “At the same time we want to execute these stories with such scale, skill and ambition that they can travel far and wide. Tamil Thai Vaazthu speaks beautifully of Tamil pride spreading in all directions. That spirit inspires Sony Visa to be a celebration of Tamil culture, deeply rooted in emotion and envisioned for the wider world. We gratefully announce the name and logo today and look forward to bringing the channel to audiences in October.”
will create its own distinct Tamil identity
SPNI owns some of India's most famous entertainment franchises, including Kaun Banega Crorepati, Indian Idol, CID and Crime Patrol. Sony Viza will build on that legacy and create its own distinct Tamil identity local in spirit, emotionally coherent in storytelling, premium in presentation and broad in appeal. The programming slate and further launch details will be announced soon.
Parle License Suspended : Big bang for Parle company! Expired Frooti and Appy Found in FDA Raid; License suspended