The big winter coat is dying, and Indian designers already know what comes next
Buyers and industry insiders have cribbed for ages: ‘Indian fashion is too occasion-centric,’ ‘why can’t our runways be wardrobe-led?’ ‘why must couture be so obsessed with weddings?’ There was really just one answer: a staggering $130 billion wedding market. But there’s more to it than that. Indian occasionwear has always operated on an ‘event-based’ calendar … Read more