Tata Motors has launched the new ‘Camo Edition’ of its popular compact SUV, the Nexon, in the Indian market. The company has set its starting ex-showroom price at ₹9.99 lakh (ex-showroom). This special edition will be available for sale for a limited period only. This model features cosmetic changes and new tech features compared to the regular trims.
Powertrain Options and 17 Variants Available
The Tata Nexon is offered in five main trims, which are further divided into 17 different variants based on engine and transmission. The new Camo Edition will be available to customers in all three major fuel options—petrol, diesel, and CNG.
Pricing: With a starting price of ₹9.99 lakh (ex-showroom), this car targets buyers who want a bold and rugged look that differs from the standard model.
Two New Exclusive Colors and Exterior Changes
The company has introduced two new and exclusive paint shades with the Nexon Camo Edition:
Munnar Mist
Coorg Cloud
The biggest visual change on the exterior is the special ‘Camo’ badging on the front fenders, which makes it stand out on the road.
Interior Equipped with a 12.3-inch Infotainment Screen and Dashcam
Inside the cabin, the company has placed special emphasis on technology and a premium feel. The highlight of the car is its new 12.3-inch Harman Kardon touchscreen infotainment system, which supports wireless Apple CarPlay and Android Auto connectivity.
For safety and convenience, an integrated dashcam with a 360-degree camera setup has been added. Additionally, ‘Camo’ embossing can be seen on the front seat headrests.
Official Statement
“The Tata Nexon has been a leader in the compact SUV segment in India. With the Nexon Camo Edition, we are offering a distinctive and bold option to customers who are looking for modern safety technology along with unique styling.”
— Tata Motors Passenger Vehicles Representative
What’s special for customers?
This launch is significant given the festive season and the demand for special edition cars in the Indian automobile market. Available for a limited time, this model is a great option for car buyers seeking an exclusive look. Bookings have already begun at Tata Motors’ official dealerships and online portals.