Trailer of Ranbir Kapoor and Yash’s ‘Ramayana’ postponed, after mega-partnership with Sony Pictures, will now create a stir at the global level.

The biggest and shocking news of this time is coming out from the world of cinema. The historic trailer for which the fans of director Nitish Tiwari’s much talked about and mega-budget film ‘Ramayana’ were eagerly waiting, has been postponed for the time being. The film’s producer Namit Malhotra has officially shared the information on Friday morning that the release of the trailer has been postponed. The biggest reason for this is that the makers have confirmed a historic partnership with Hollywood’s leading studio ‘Sony Pictures Entertainment’ for the global distribution of the film outside India. Now the trailer of this film will not be released like a normal Indian film but will be launched across the world as a grand global event. Mega deal signed with Sony Pictures, Indian culture producer Namit Malhotra has explained in detail about this big change through his social media post. Expressing happiness, he wrote that with this partnership with Sony Pictures Entertainment, his dream of taking ‘Ramayana’ to every corner of the world is now going to come true. Sony Pictures will distribute the film internationally outside India, giving this cinematic masterpiece an unprecedented global reach. The makers believe that it will be a very proud moment in the more than 100-year history of Indian cinema when a film based on our historical and cultural heritage will be shown simultaneously across the world like a big Hollywood franchise. Makers’ new marketing strategy and special message for fans: The changing marketing strategy of the makers can be clearly seen behind this entire announcement. As per earlier planning, the trailer was to be released today itself, but after the international tie-up with Sony Pictures, the makers have decided to make it a big global campaign. Although the team has not yet announced the new date of trailer release, it is certain that this film will play the role of a cultural ambassador to take Indian stories and culture to the global audience. In the end, the makers have wholeheartedly thanked all the fans and well-wishers who are continuously supporting the film.