Taking a big step in the global film industry, Hollywood's legendary studio Lionsgate has entered into a strategic alliance with Indian cinema superstar and filmmaker Yash and his production house 'Monster Mind Creations'. The main objective of this partnership is to further strengthen Lionsgate's reach in India, one of the world's largest and fastest growing film markets. This historic deal has been announced jointly by Lionsgate Motion Picture Group Chairman Adam Fogelson and superstar Yash.
Partnership begins with global release of 'Toxic'
This new partnership begins with the global release of Yash's much-awaited action thriller film 'Toxic: A Fairytale for Grown-ups'. There is a tremendous craze among the audience for this film made under the banner of KVN Productions and Monster Mind Creations. The teasers and promotional trailers of the film have received a total of 340.9 million views so far. The film is being released widely through Prime Media in more than 2,000 theaters in North America.
Yash will join Lionsgate's top franchise
Under this collaboration, Yash will not only be limited to his films, but he will also be an important part of the promotional campaigns of select flagship theatrical releases of Lionsgate. Yash, who has a global fan following of over 25 million across social media platforms like Instagram, This includes big global films like the action franchise 'John Rambo' and the upcoming film 'Kane' of the 'John Wick' universe.
Also see- Toxic Movie Review: Yash's double role and cool action won hearts, is Toxic worth full money?
Chair Adam Fogelson praised Yash
Adam Fogelson, Chairman of Lionsgate Motion Picture Group, expressed his happiness over this partnership and said that India is the fastest growing cinema market in the world and Yash is a very influential voice in this field. He described Yash as a true global action star.
While sharing his views, superstar Yash said that Lionsgate is a master of action storytelling. He further said that as Monster Mind Creations and he bring 'Toxic' to the world, he is extremely excited to work with Lionsgate to build a bridge between different cinematic worlds. This important deal was successfully negotiated by Lionsgate EVP Anugrah Joshi and Yash's agent Avinash Bidaiya.
Star cast of 'Toxic'
'Toxic: A Fairytale for Grown-Ups' is one of the most talked about films of contemporary global cinema. This film has been directed by Sundance Award winning filmmaker Geetu Mohandas, whose famous film 'Liar's Dice' has been India's official entry to the Oscars. In this film jointly produced by Venkat K Narayan and Yash, well-known actresses like Nayanthara, Kiara Advani, Tara Sutaria, Rukmini Vasanth and Huma Qureshi will be seen in lead roles along with Yash.
What is the story of 'Toxic'?
The story of this film is based on the background of the disintegrating period of Portuguese rule in Goa. The story revolves around 'Raya', who takes power in the underworld amidst deception and bloody conflict. However, after reaching the top he realizes that power and authority come at a high price.
Also see- Yash and Kiara's intimate scenes from Toxic got 'leaked', people were shocked after watching the video on social media!