Exclusive: Lightbox-Backed Nua In Talks To Raise $25 Mn From Peak XV, Others

D2C femtech brand Nua is in talks to raise $20 Mn to $25 Mn in a round led by Peak XV Partners

The funding round is also likely to see participation from existing investors Mirabilis Investment Trust, Kae Capital, among others

Nua sells women’s health and hygiene products, including sanitary pads, cramp comfort, and more via its website and ecommerce marketplaces

D2C femtech brand New is in talks to raise $20 Mn (about ₹189 Cr) to $25 Mn (about ₹236 Cr) in its Series C round, sources told Inc42.

The funding round will be led by Peak XV Partners, and is likely to see participation from existing investors Mirabilis Investment Trust, Kae Capital, among others, the sources added.

Questions sent to Nua and Peak XV Partners didn’t elicit any response till the time of publication.

Nua last raised ₹35 Cr (about $3.9 Mn) in its pre-Series C round from Mirabilis Investment Trust in February last year. Currently, Lightbox is the largest shareholder in Nua with a 42.2% stake, followed by cofounder Ravi Ramachandran with a 22% stake. While Kae Capital owns a 7% stake in the startup, Mirabilis owns 6.3%.

Founded by Ramachandran and Abhishek Ramanathan in 2017, Nua offers women’s health and hygiene products, including sanitary pads, cramp comfort, foaming intimate wash, period nutrition drink mix, and more.

Nua sells its products via its own website as well as ecommerce and quick marketplaces like Amazon, Flipkart, Zepto, and more. The startup, which claims to have over 15 Lakh customers, competes with the likes of Plush, Azah, Pee Safe, Carmesi, among others.

With rising incomes and growing consumer awareness, the sanitary and hygiene products category is expanding rapidly in India. The Indian femtech market is expected to clock a 15.7% CAGR during 2026-2034 to reach a size of $5.5 Bn by the end of the period. As a result, investors are pouring capital into the startups in the segment to capitalise on this opportunity.

For instance, Pee Safe bagged $32 Mn earlier this year from OrbiMed. Chennai-based Plush raised ₹40 Cr (around $4.6 Mn) in its Series B funding round led by Premji Invest’s former senior partner Rahul Garg last year.