Digital trucking platform TrucksUp has appointed Bollywood actor Ajay Devgn as its official brand ambassador, marking a major step in the company’s efforts to strengthen its presence across India’s commercial vehicle ecosystem.
The partnership supports TrucksUp’s ‘Ab Apni Chaao’ brand campaign and aims to deepen engagement with truck owners, drivers, fleet operators and logistics businesses. The company believes Devgn’s credibility and nationwide appeal will help expand awareness of its technology-led platform.
TrucksUp said the collaboration reflects its ambition to make digital solutions more accessible to the country’s transport sector.
The company offers an integrated platform covering multiple aspects of commercial vehicle ownership, including load management, fuel cards, FASTag, GPS tracking, insurance, financing and other value-added services.
Through the campaign, TrucksUp plans to position itself as a one-stop destination for the complete commercial vehicle ownership lifecycle while strengthening customer trust and brand recall across the logistics industry.
According to the company, the integrated marketing campaign will focus on increasing visibility across metropolitan areas, Tier-II and Tier-III cities, and key logistics corridors.
The initiative is expected to improve brand recognition among transporters, MSMEs, fleet operators, logistics companies and business partners. TrucksUp also aims to encourage greater adoption of digital technologies within the trucking sector.
Sarthak ElwadhiCo-founder of TrucksUp, said, “Ajay Devgn’s association marks a defining milestone for TrucksUp. His credibility, resilience and strong connection with people perfectly align with our vision of empowering India’s transport community through technology and trust.”
He added that the partnership extends beyond celebrity endorsement. “Through our campaign, ‘TrucksUp – Ab Apni Chalao’, we aim to inspire greater confidence in digital adoption while reinforcing TrucksUp as the most trusted platform for India’s trucking ecosystem.”
TrucksUp expects the association to reinforce its credibility among OEMs, financial institutions, insurance providers, fuel partners and government stakeholders.
The company said partnering with a public figure known for consistency and reliability aligns with its long-term strategy of building trust across the commercial vehicle ecosystem.
India’s logistics industry is increasingly embracing digital platforms to improve fleet management, operational efficiency and financial services.
Companies are investing in integrated technology solutions that simplify vehicle ownership while helping transport businesses improve productivity and reduce operational complexity.
With Ajay Devgn leading its latest brand campaign, TrucksUp aims to strengthen its position as a trusted technology partner for India’s rapidly evolving trucking industry.
Comments are closed.