New Delhi: There was a time when people who were engrossed in books all the time were considered nerds or ‘boring’. But in the era of changing lifestyle and Generation-Z, the definition of books has completely changed. Now books are no longer just a means of acquiring knowledge or spending free time, but have emerged as a big fashion trend and status symbol. This growing craze of ‘book-fashion’ has not limited books only to hands but has taken it to the designs of clothes, bags and accessories of international luxury brands.
Entry of books in the world of fashion
Seeing the increasing attraction of books in the fashion world, the world’s top luxury brands have included them in their products.
Dior: This premium brand has started printing cover art of classic books on its handbags to give them a new charm.
Coach: In collaboration with the famous publishing house ‘Penguin’, this brand has created such small showpieces for bags, in which the pages of microscopic books can actually be read.
Chanel & Miu Miu: These leading brands are not only making apparel, but are also connecting the youth with the brand through their exclusive ‘book clubs’ and literary activities.
Gen-Z and the impact of changing lifestyles
According to psychologists and sociologists, a special kind of social situation is hidden behind this trend. In today’s era, due to rising inflation, buying a house or real estate has become a big challenge for the youth. In such a situation, they are using books and related lifestyle products as a medium to present their intellectual abilities and distinct identity to the world. The practice of reading develops sensitivity and thoughtfulness in a person, hence the emergence of this habit as a trend is considered positive.
facade
Another aspect of ‘book-fashion’ is that when books become merely a part of home decoration, photographed or an accessory matching with clothes, the focus gets diverted from its original study material. Expensive and rare books kept on the shelves in the house have now become a way to show that a person has the budget to buy them and a large space to decorate them. Due to the dominance of this trend on social media, many times this misconception also arises that the appearance and appearance of the reader is more important than what is written inside the book.
positive change
Despite all the appearances and trends, experts in the literary world believe that the return to the printed word is a happy sign. Even if it is in the name of fashion, the demand for romance, fantasy and classic literature has increased. Through this trend, the number of new readers moving away from digital screens and joining printed pages is continuously increasing.
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