New Delhi. Raksha Bandhan is a festival related to brother-sister relationship and love. In such a situation, the new Raksha Bandhan advertisement of Bollywood actress Kriti Sanon has become a topic of discussion on social media. However, this time the discussion is not about praising the ad, but about its concept and the look of Kriti. Some social media users have objected to Kriti's dress and some scenes shown in the advertisement. At the same time, some people have called it an attempt to show the Indian festival in a modern style.
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Seen in off-white outfit
Kriti Kriti Sanon is seen celebrating Rakshabandhan in this advertisement of jewelery brand GIVA. In the ad, she is wearing an off-white colored bralette-style blouse, cape and draped skirt. The aim of the advertisement is to give a modern touch to the traditional festival, but some social media users did not like Kriti's look. Some users raised questions as to why such an outfit was chosen in an advertisement for a traditional festival like Rakshabandhan. After this, debate started on social media regarding the concept of the ad.
The scene of tying Rakhi to a dog is also in discussion
Kriti's outfit is not the only thing in discussion in the advertisement. In this, a dog has also been made a part of Rakshabandhan celebration. In one scene, the dog is seen barking, after which Kriti is seen tying Rakhi to it. The brand may have included this scene to show the pet as part of the family. However, some social media users also raised questions on this creative idea. He says that other methods could have been adopted to show the traditional spirit of Rakshabandhan.
Users said- Why are only Hindu festivals chosen?
After the ad surfaced, many people expressed their displeasure on social media platform X. A user raised questions on Kriti's outfit and said that it is not right to show such attire on Rakshabandhan. Another user alleged that a 'woke agenda' was being run in the advertisement regarding the Hindu festival. Another user wrote that Hindu festivals are repeatedly shown like this and called it an insult to the festival. However, not all reactions on social media were the same. Some people considered the advertisement to be just a creative campaign and said that there should not be much controversy over it.
No response yet from Kriti and the brand
There has been no reaction from Kriti Sanon or GIVA on this entire controversy yet. Talking about Kriti Sanon's work front, she was recently seen in 'Cocktail 2' with Shahid Kapoor and Rashmika Mandanna. Earlier, she appeared in 'Tere Ishq Mein' with Dhanush in 2025.