Mumbai On the occasion of Dhanteras and Diwali, there is a lot of excitement in the jewelery markets. There is enthusiasm among jewelery sellers. With good advance bookings received in the last few days, retailers are hopeful that customer traffic will increase as the day progresses and continue till late night. Rajesh R., Chairman of All India Gems and Jewelery Domestic Council (GJC). Said that the jewelers had opened their shops as early as eight in the morning. “Customers have just started coming in,” he said. Most of the customers are coming to collect the pre-booked jewellery. We hope that retailers will keep their shops open and do business till late night.
He said, “Consumer sentiments are being supported by elections in America and weakness in gold and silver prices. In such a situation, we hope that this year the sales volume will be equal to or slightly more than last year.'' He said that this year consumers are mainly preferring light weight and 18 carat jewelery and other affordable items.
Relief to buyers due to fall in gold and silver prices
Dhanteras is considered the most auspicious day in the Hindu calendar to buy precious metals. Gold prices in the national capital fell 19 per cent on Thursday to Rs 1,48,800 per 10 grams (24 carat, including taxes). This is lower than the record high of Rs 1,83,000 recorded on January 29, 2026. However, prices are still much higher than the level of Rs 1,32,400 recorded on Dhanteras on October 18 last year. The price of silver has also fallen by 52 percent to Rs 1,94,500 per kg from the high of Rs 4,04,500 per kg recorded on January 29.
However, it is still higher than the price of Rs 1,70,000 per kg recorded on Dhanteras 2025. GJC vice-president Avinash Gupta said the footfall has just started and retailers expect the footfall to peak around 2 pm and continue till late night. “We have seen a very encouraging number of advance bookings in the last three days,” he said. We hope that due to the auspicious occasion, these bookings will translate into good sales today.”
Crowd may increase in markets after noon
GJC Vice President Avinash Gupta said that advance booking of jewelery in the last three days has been very encouraging. “This year, consumers are mainly preferring lighter weight and 18 carat jewellery,” he said. We expect the sales volume of both gold and silver to remain at the same level as last year. Retailers are also coming up with special offers and schemes to attract customers. India is the world's second largest gold consumer after China and one of the world's largest importers.