Completed 26 years! Read 5 big reasons why Ekta Kapoor’s ‘Kyunki Saas Bhi Kabhi Bahu Thi’ remains a superhit even today

Tezzbuzz Desk – About 26 years ago, Ekta Kapoor changed the face of Indian television through ‘Kyunki Saas Bhi Kabhi Bahu Thi’. It was not just a daily soap, but became a cultural phenomenon that changed the definition of family entertainment. Over the years, Ekta Kapoor has established itself as one of India’s strongest producing brands. He consistently delivered content that connected with audiences of every generation and succeeded in creating his own identity on every platform.

With ‘Kyunki Saas Bhi Kabhi Bahu Thi’, Ekta Kapoor delivered record-breaking TRPs, tremendous audience engagement and memorable characters that became a part of every household. His ability to understand the audience’s preferences and translate it on screen gave him a distinct identity. The show’s popularity continues even after more than two decades, and its return with a new season is proof that some stories and the creators who create them never lose their magic.

1. Indian television’s biggest success story

‘Kyunki Saas Bhi Kabhi Bahu Thi’ was not just a hit show, but also became the most watched TV show of that era. It topped the TRP charts every week and millions of families would schedule their evenings around the show. During the era of appointment viewing, the show consistently achieved record-breaking TRPs and earned itself a place among the most successful daily soaps on Indian television.

2. Such a connection with the audience that very few shows get.

There have been very few TV shows which have created as much buzz as ‘Kyunki Saas Bhi Kabhi Bahu Thi’. Every major twist in the story, emotional conflict, marriage or shocking revelation became a topic of discussion in the entire country. The audience laughed, cried, cheered and expressed their opinions with every episode. This was the reason why people started considering Virani family as a part of their own family.

3. Gave such characters which could not be forgotten even today

Tulsi was not just a character, but became a part of the emotions of crores of viewers. Mihir and every member of the entire Virani family created their own identity. Their relationships, struggles and journey of life are still fresh in people’s memories, which is the biggest recognition of the show’s excellent story and strong characters.

4. Changed the definition of family entertainment

Ekta Kapoor understood the audience’s preferences very well at a time when the demand for stories based on relationships, emotions, family values ​​and high drama was increasing. Through ‘Kyunki Saas Bhi Kabhi Bahu Thi’ he made the daily soap the most favorite entertainment across the country. The success of the show inspired many subsequent TV shows and changed the direction of Indian television forever.

5. Its legacy continues even after 26 years

The biggest success of any show is that the audience remains connected to it even after years. ‘Kyunki Saas Bhi Kabhi Bahu Thi’ has retained its popularity even after 26 years. Thanks to the tremendous love of the audience, the show is now returning with a new season, which only a select few and iconic shows get. This once again proves that Ekta Kapoor’s stories know how to connect with the audience of every generation and that is why she is called the ‘Content Queen’ and ‘Content Czarina’ of the Indian entertainment world.