Donald Trump’s media company TMTG suffered a loss of about Rs 6,118 crore in the first half of 2026, while the income was only Rs 23.75 crore. There was a loss of Rs 1,809 crore from digital assets and the traffic of Truth Social also decreased.
Washington: Trump Media & Technology Group or TMTG, associated with US President Donald Trump, has suffered huge financial losses in the first half of 2026. The company recorded a net loss of about Rs 6,118 crore between January and June, while its total income during this period was about Rs 23.75 crore. The company also suffered a loss of about Rs 2,261 crore in the April to June quarter.
Loss of Rs 2,261 crore in three months
TMTG has given information about the financial results of the second quarter in its report to the US Securities and Exchange Commission i.e. SEC. According to the report, the company’s net loss during April to June 2026 was around Rs 2,261 crore. It is a matter of concern for the company that its income was very low compared to such a huge amount. TMTG generated revenue of approximately Rs 16.15 crore in the three-month period.
In this way the company’s loss was many times more than its quarterly earnings. The company’s financial position has also weakened compared to the same period last year. The sharp rise in losses has drawn investors’ attention to TMTG’s business model and future strategy.
Losses are almost 258 times more than earnings in six months
The total net loss of TMTG between January to June 2026 stood at around Rs 6,118 crore. The total income of the company during this period was around Rs 23.75 crore. That means the company’s loss in six months was about 258 times more than its total earnings. This difference indicates that the company’s current income is extremely small compared to its expenses and losses from investments.
TMTG has recently expanded into areas such as digital assets, cryptocurrency and fintech in addition to traditional social media businesses. Fluctuations in investment and market prices in these areas have a direct impact on the financial results of the company.
Loss of Rs 1,809 crore from digital assets
The fall in prices related to digital assets and investments was a major reason behind the company’s losses. TMTG recorded a loss of about Rs 1,809 crore under this head. Apart from this, the company was impacted by interest related expenses of about Rs 111 crore. An expenditure of about Rs 77 crore was also recorded in the form of share based payment. There are sharp fluctuations in prices in the market of digital assets. In such a situation, the financial results of a company holding a large stake in these assets can also change rapidly depending on the market conditions.
Earned about Rs 13.6 crore from advertising
TMTG’s main income is still tied to its social media and digital media businesses, but its revenues pale in comparison to the company’s overall losses. The company earned approximately Rs 13.6 crore from advertising in the April to June quarter. At the same time, about Rs 1.7 crore was received from subscription. These figures show that the Company’s digital platforms, including Truth Social, are not yet generating the level of commercial revenue that can be compared to the Company’s larger investments and businesses related to digital assets.
Truth Social company’s main platform
The most prominent platform of Trump Media & Technology Group is Truth Social. Trump started it in 2022. Its purpose was to provide an alternative social media platform for Trump and his supporters. However, Truth Social’s reach is still quite small compared to larger social media platforms like X and Facebook. The company has also started fintech businesses with video streaming services Truth+ and Truth.Fi. In the last one year, TMTG has also increased its activities in business related to cryptocurrency and digital assets. The company’s current business model is no longer limited to social media only.
Truth Social’s website visits decline
Another challenge for the company is the decline in Truth Social’s website traffic. According to available online traffic data, the number of people visiting Truth Social’s website in July 2026 declined by more than a third compared to the same month last year. The decline in website traffic comes at a time when the company is trying to strengthen its social media business and explore new revenue sources. Low visits can have a direct impact on the earnings from advertising and digital platforms. However, the direct relationship between website traffic and a company’s total revenue is not the same in every situation.
Effect visible in stock market also
TMTG shares are traded on the US stock exchange Nasdaq under the name DJT. After the company’s financial results came out, its shares fell by about 8 percent on Monday. Investors’ concerns are not limited to quarterly losses alone. The company’s low income, huge losses in digital assets and decline in social media traffic have raised questions about its future business. MTG’s stock has seen sharp fluctuations in the past due to political and public activities related to Trump. In such a situation, the financial performance of the company is especially important for investors.
New Truth API service for Trump’s posts
Amid the losses, TMTG is trying to create new revenue sources. The company has started a new service named Truth API from August 1. Through this service, companies and institutional clients are given fast access to influential posts on Truth Social. The most important aspect of this is Trump’s posts, as his comments often affect the stock market and other financial markets. According to Kevin McGurn, interim CEO of TMTG, more than 10 customers have joined the service so far. These also include companies involved in high-frequency trading.
Companies are giving Rs 57 to 95 lakh every month
For Truth API, initial customers are being charged around 60 thousand to 1 lakh dollars every month. This amount in Indian currency comes to approximately between Rs 57 lakh to Rs 95 lakh, although the amount may change according to the exchange rate. Companies are spending such a huge amount in this service because Trump’s social media posts can sometimes influence the market.
For example, if Trump announces new tariffs on a country or posts important policy information related to a company, the prices of related stocks or financial assets may change rapidly. In such a situation, getting the post information some time in advance can give additional time to the trading companies to react in the market.
Company expects revenue from new service
TMTG believes that Truth API can become an important and sustainable revenue source for it in the future. The company is trying to diversify its business through social media, digital media and digital assets as well as new services.
However, the company’s current financial data shows that the revenue from these new initiatives is not yet enough to cover its overall losses. The company must further prove that Truth Social can grow its user base and advertising business and generate sustainable revenue from services like Truth API.
Big challenge before TMTG
Trump Media currently faces a double challenge. On the one hand, it has to increase Truth Social’s declining traffic and low revenue, while on the other hand, it has to control the huge losses caused by market fluctuations in digital assets. The new Truth API service could open up additional revenue for the company, but its size is still so small that it will have limited impact compared to the company’s billions of rupees in losses.
In the coming months, investors will be watching to see how much TMTG is able to expand its social media reach, how much revenue it generates from advertising and subscriptions, and how losses associated with digital assets are controlled.