The controversy that started over a new Raksha Bandhan advertisement of Bollywood actress Kriti Sanon is not stopping now. After all-round protest and trolling on social media, the concerned jewelery brand has completely withdrawn this advertisement from all media platforms on Wednesday. The brand has also issued an official statement and offered clarification in this matter.
The brand expressed regret, removed the video from everywhere Seeing the growing controversy, the jewelery brand issued a statement saying that they deeply respect Indian culture, traditions and festivals. The brand clarified that their aim was only to share the festive cheer with family and pets. If the sentiments of any section have been hurt inadvertently, they express regret for it and as a mark of respect, they are removing this advertisement from everywhere.
There was a huge dispute regarding clothes Actually, in this advertisement, Kriti Sanon was seen celebrating Rakshabandhan wearing a draped skirt, cape and bralette-style blouse. As soon as the video surfaced, social media users expressed strong objection to the choice of such modern attire on a traditional festival. People argued that decent clothing should have been taken care of in the advertisement of a family and traditional festival like Rakshabandhan. Within no time both the actress and the brand had to face online trolling.
Kangana Ranaut also targeted Amidst huge opposition from users, actress and BJP MP Kangana Ranaut also reacted in this matter. Kangana strongly criticized Kriti Sanon's clothes and raised questions on her choice of attire like 'tying Rakhi while wearing a bikini'. After the controversy escalated and many prominent personalities came under attack, the brand finally had to take this drastic step.
At present, even after the advertisements have been removed, the debate continues on social media regarding the balance of traditional values and modernity in advertisements during festivals.