Technology Desk: If you use ChatGPT to get answers to questions, study, office work or for everyday information, then you may see a change in its interface in the coming time. OpenAI has started testing ads in ChatGPT. According to the company, ads may be visible to users with Free and Go plans, while Plus, Pro, Business, Enterprise and Edu plans will remain ad-free.
OpenAI has stated that advertisements will be kept out of ChatGPT's responses. Ads will be labeled as sponsored and advertisers will not be able to influence, change, or determine the ranking of ChatGPT responses.
Free and Go users can see ads
According to OpenAI, ads may appear in ChatGPT's Free and Go plans. There will be no ads in Plus, Pro, Business, Enterprise and Edu accounts. The company has said that it will start advertisements in a phased manner.
OpenAI started testing ads from the US in February 2026 and is later expanding it to other markets. According to the company, the availability of ads may change over time in different countries.
ChatGPT's response will not be affected
If you are afraid that after seeing the advertisement, ChatGPT's answers will start coming in favor of any company or product, then OpenAI has given clear information regarding this.
The company says that Ads and ChatGPT responses work on different systems. Advertisers cannot influence ChatGPT's responses. Advertisements will be shown separately from answers and with the Sponsored label.
That is, seeing an advertisement of a company will not mean that ChatGPT is recommending that company or its product.
Will ads be based on your chats?
According to OpenAI, some context can be used to make ads more relevant. This may include context of the current chat and some general information.
If Personalized Ads is turned on for a user, in some cases ads may be made more relevant based on the current chat, the user's interaction with the ad, and certain settings, according to OpenAI.
However, the company says that advertisers do not get direct access to your chats, chat history, memories or personal information. Advertisers are provided with aggregated and non-identifying data about the performance of their ads, such as total views or clicks.
Option to control ads
OpenAI has also given some controls to the users regarding Ads. Where this feature is available, a user can turn off ads personalization, remove an ad, and see why a particular ad is being shown.
According to the company, the user can also clear the data used for ads. However, there is a difference between turning off ads and turning off ads personalization. Some ads may still appear even if you turn off Personalization.
Relief to Plus and Pro users
If you use ChatGPT Plus or Pro, ads will not be shown in these plans as per current OpenAI rules. Business, Enterprise and Edu accounts will also remain ad-free.
OpenAI says that the purpose of ads is to keep the Free and Go plans available on a large scale and to support investment in the infrastructure required for this.
Where will ads appear?
According to OpenAI, ads may appear below any response from ChatGPT. These will be clearly marked as sponsored and kept separate from ChatGPT's responses.
The company has also launched a separate Ads platform for advertisers, in which information related to the process and campaigns of showing advertisements on ChatGPT is given.
Ads banned for minor users
According to OpenAI, during the test, ads will not be shown on those accounts where the user declares himself or the system estimates that the user is under 18 years of age.
Ads are not shown even in temporary chats.
What is the situation in India?
The situation regarding availability of ads in India depends on phased expansion. According to the official documents of OpenAI, the availability of ads may change depending on the country and testing stage. Therefore, when and in what form an Indian user will see ads will depend on his plan and the regional rollout available at that time.
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