- On August 31, Tim Cook will step down from the post of CEO of Apple and from September 1, John Turnus will take over the responsibility.
- During Tim Cook's tenure, products such as Apple silicon chips, AirTag and Apple Watch became important for the company.
- Under his leadership, Apple expanded beyond hardware into wearables, wireless audio, digital services, and spatial computing.
For about the last 15 years Apple's Tim Cook, who is holding the post of CEO, will step down from his post today i.e. on August 31. From tomorrow i.e. from September 1, Senior Vice President of Hardware Engineering John Turnus will take over the post of CEO of the company. For the past 15 years, i.e. around 2011, Tim Cook has taken the responsibility of Apple's CEO position. During his tenure of 15 years, he has made many changes in the company and launched many new products. Now we are going to tell you about some such products, which will make this journey of Tim Cook unforgettable.
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New Generation MacBook
In 2020, the company began using Apple silicon chips it designed instead of Intel processors in Mac computers. This change is considered to be the biggest game changer of Tim Cook's tenure. These chips also offer improved energy efficiency in addition to offering powerful performance to users. Users also accepted this change and gave a positive response to it. Over time, the company also started using these chips in the iPad Pro and iPad Air. (Photo Courtesy: Pinterest)
Small bluetooth tracker
In this world of changing technology, many people use smart devices. Keeping this point in mind, the AirTag gadget created by the company proved to be very beneficial for everyone. Due to its small size, this gadget has become popular among people. It is actually a Bluetooth based tracker, with the help of which users can find the location of keys, bags, luggage or other items. Moreover, the AirTag connects to Apple's 'Find My' network, which makes it extremely useful.
The company's smartwatch
The company first launched the smartwatch in the market in 2015. This product launched by the company received a large positive response from the users. So this product also became a game changer for the company. In the company's smartwatch, users get to see many premium features, which users can use according to their needs.
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During Tim Cook's tenure, Apple was not limited to being a premium hardware maker, but the company tried to expand from wearables to wireless audio, custom chips, digital services and spatial computing.