China AI Face Licensing : The trend of Artificial Intelligence (AI) face licensing is growing very fast in China. AI is turning faces into a new kind of digital property. People in China are putting a price on their faces. Where people are earning lakhs of rupees just by selling the digital rights of their faces without coming in front of the camera. This new trend has arisen due to the country's rapidly growing generative AI and microdrama (small video serials) industry.
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Digital Actor Profile: People verify their identity by visiting tech platforms like Yuanxiang Xinsheng, ActID or New Claw and upload a digital profile of their face.
Most digital platforms are allowing people to register their photos and let AI content creators use them in short dramas, advertisements, games, and other digital productions.
When a production company needs a face for digital content, it can choose a suitable face from the available profiles.
How much can a face earn? On one platform, fees can go up to 99,999 yuan (approximately Rs 14 lakh). According to reports, the emerging market is giving people more control over how their faces are used in AI-generated content. Users can set prices, decide how long their photos can be used, and what type of content they don't want to appear in.
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When a production company needs a face for digital content, it can choose a suitable face from the available profiles.
After this, licensing terms are decided between the company and the owner of the face. The scope of payment and usage is also determined in this agreement.
After this the use of AI technology starts. With the help of licensed facial digital data, the company can create such content in which the face of the concerned person appears on a digital character.
This process does not require the actual person to shoot repeatedly. This is why the work of creating digital advertisements, videos and gaming content can be relatively fast for companies.