Force Motors Launches New ‘Urbania Deluxe’; Consolidate your dominance in premium shared mobility

• Force Motors has launched ‘Urbania Deluxe’ premium van with updated engine and new features.
• It offers a Mercedes-based 2.6-litre turbo diesel engine, leatherette seats, 9-inch touchscreen and advanced safety (3-point seat belts, ESP, ABS).
• The van is available in eight different seating layouts and is priced at a starting price of ₹28.70 lakh (ex-showroom).

Force Motors Limited, India’s largest van manufacturer and leading automotive manufacturer, today launched the new Urbania Deluxe. The vehicle is the new premium product range of its next-generation shared mobility platform. Building on the success of the Urbania platform, the new Urbania Deluxe has been designed to deliver an even better premium travel experience, incorporating improved performance, premium interiors and advanced technology with passenger comfort at the core. With this launch, the new Urbania Deluxe will replace the current generation Urbania and become Force Motors’ standard product in the premium shared mobility segment.

Prasan Firodia, Managing Director, Force Motors Limited said, “Through Urbania, we have taken premium shared passenger transport to new heights in India and created a whole new sector, which has received great response in the Indian and international markets. This success reflects the growing preference for vehicles that combine superior comfort, safety and modern technology. With the launch of the new Urbania Deluxe, we aim to meet changing customer expectations and deliver a better travel experience as per the demands of passengers.” Taking the platform to a new level with improved functionality, premium features and advanced technology, we are committed to improving our products and delivering mobility solutions that set new benchmarks in passenger comfort, safety and performance as the premium mobility sector continues to evolve.”

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Launched as India’s first fully modular monocoque van platform, Urbania set a new benchmark in premium shared passenger transportation, established a new segment in the Indian market and created a unique identity in international markets. Expanding on this legacy, the new Urbania Deluxe introduces a number of enhancements, designed to enhance passenger comfort as well as meet changing customer expectations in the premium shared mobility sector.

The new Urbania Deluxe is powered by a more powerful Mercedes-based 2.6-litre, four-cylinder turbo diesel engine, which delivers 100 kW (134 hp) of power and 350 Nm of torque. This results in improved pickup, smoother performance and a superior driving experience. The cabin has been extensively upgraded with a new premium interior theme, including leatherette seats, matching upholstery and attractive wood-finish flooring. This creates an excellent travel environment with better passenger comfort.

Safety is a priority in the new Urbania Deluxe, with car-like 3-point seat belts for every passenger. These include driver and co-driver airbags, all-wheel disc brakes, Electronic Stability Program (ESP), Anti-lock Braking System (ABS), Electronic Brake-force Distribution (EBD) and Engine Drag Torque Control (ETDC), which ensure greater safety for passengers.

A customized 23 cm (9-inch) HD touchscreen infotainment system with smartphone connectivity, online and offline navigation, HD reverse camera, voice alerts and hands-free Bluetooth calling is offered to enhance the driving experience.

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New 16-inch alloy wheels give the new Urbania Deluxe a premium look on the road, while a powered sliding footstep helps passengers get in and out easily. It features an 8-speaker Digital Theater System (DTS) and illuminated USB Type-A and Type-C charging ports for easy smartphone charging across all rows of seats to further enhance the premium travel experience.

The new Urbania Deluxe is backed by Force Care, which includes Force Motors’ advanced i-Pulse telematics platform, 5 years or 5 lakh km warranty, 3 years warranty on all sensors and 3 years Roadside Assistance (RSA) facility, which ensures peace of mind throughout the ownership experience. The new Urbania Deluxe will be available in eight seating layouts with three wheelbases and 9+D to 16+D seating configurations through Force Motors dealer network across India. The starting price of this vehicle is Rs 28.70 lakh (ex-showroom).