- The iTel Tough features 2m drop protection, IP54 dust-water resistance and a free shock-proof cover.
- A special 'Agri Button' has been provided for farmers, through which one can contact the government agriculture helpline in one touch.
- Features like dual-lamp torch, king voice and super soundbox make this phone more suitable for outdoor work.
India's leading tech brand Itel has today launched a new phone under their 'Inno' (Innovation) series 'itel Tough'. With this new phone, the brand's portfolio of rugged and robust feature phones has expanded. It is a rugged feature phone, equipped with 2m drop protection (safety in case of a fall from a height) and IP54 dust and water resistance. Along with this, the device comes with a free shock-proof cover and USB Type-C charging facility.
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The 'itel Tough' phone is based on the concept of “Real Bharat Ka Tough Phone”. This phone brings together rugged durability and practical features for people who work hard, are constantly on the go and need a strong mobile support in their daily life. From farmers and daily wage workers to outdoor professions and adventure enthusiasts, this phone is built to deliver reliable performance in challenging conditions.
Arijit Talapatra, CEO, Itel India Transon Holdings said on the occasion, “India is a country where millions of people work in dust, heat, long working hours and challenging environments. Hence, their choice of devices needs to be equally capable. With 'itel Tough', we are introducing a meaningful innovation in the feature phone range by bringing together rugged durability and functionality that is useful for real India. As part of our 'Inno' series, 'itel Tough' It symbolizes our commitment to create technology that is purposeful, accessible and truly useful for everyday use by the common man.”
A key feature of 'itel Tough' is its robust design, designed to withstand the challenges that outdoor users face on a daily basis. The phone comes with IP54 rated water and dust resistance, providing extra protection against dust and water splashes in challenging environments. Complementing its robust design is a dust-free and shockproof silicone case, which provides complete protection to the device and helps prevent accidental drops or everyday impacts.
The phone also features a powerful dual-lamp flashlight, with two lamps providing intense and bright light in low-light conditions. Whether navigating the fields after dark, working outdoors or coping with power outages, this improved flashlight gives users better clarity when they need it most. 'Itel Tough' offers features tailored to everyday practical needs, not just limited to durability.
AGREE button: A special 'Agri button' has been provided in this phone for the farmers of India. Through this, users can call the government helpline for agricultural information and assistance with one touch. This enables easy access to relevant information especially for users in rural and agricultural sectors.
King Voice: This phone includes 'King Voice' feature, which reads messages, menus and incoming calls aloud in English and Hindi. This makes daily use of the phone very easy and convenient.
Super Soundbox: For users who rely on phones for communication and entertainment in noisy outdoor environments, the 'itel Tough' features a Super Soundbox, which delivers high volume and improved voice quality.
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'itel Tough' is part of itel's innovative 'inno' series, created to provide purposefully designed devices and meaningful functionality to consumers in India. The series had earlier introduced the 'itel Aqua', India's only IP67-rated feature phone, with the brand emphasizing strong security in the category. Taking it a step further with 'itel Tough', the brand brings together rugged protection with features tailored to the needs of the outdoor and agricultural community.