Mumbai. Onida, once a fixture in Indian homes with its iconic “Devil,” is now poised to rewrite its story with new-age technology. Through “Onida Rewired,” the company has announced its renewed energy foray into the premium consumer electronics market. The first glimpse of this is seen in the company’s flagship 100-inch QD Mini LED TV.
Gunjan Srivastava, CEO and Managing Director, Onida Electronics Ltd., said, “Onida Rewired marks a significant step in our growth journey. Through premium innovation, superior customer experience, and a strong retail and service network, we are positioning Onida for the future.”
In this direction, Onida has reiterated its commitment to further strengthen its presence in Eastern India. Maharashtra will play a key role in the company’s national growth strategy. For Onida, which has earned customer trust for over four decades, ‘Onida Rewired’ marks a significant milestone in its transformation journey. Through this, the company aims to further strengthen its presence in the premium consumer electronics category. Under this strategy, Onida will focus on rapidly developing new products and technologies, enhancing customer experience, expanding its retail and distribution network, and strengthening after-sales services.
Today, consumer preferences are increasingly shifting towards premium, smart, and connected technology products. In response, Onida is focused on delivering a superior and differentiated customer experience through innovative technology, improved operations, and products tailored to market needs. Eastern India is a key growth market for Onida, and under “Onida Rewired,” the company will further accelerate its expansion there. Mumbai will play a key role in this strategy.
Commenting on the launch, Farooq Baig, Chief Business Officer, Onida Electronics Limited, said, “Customer preferences in the premium television segment are rapidly evolving. Today, consumers want larger screens, a cinematic viewing experience, and smart technology that enhances the home entertainment experience.