- Vijay Sales has appointed Rahul Dravid as its brand ambassador to launch new advertising campaigns.
- Rahul Dravid's image is associated with the values of Vijay Sales, which has earned the trust of customers for over 5 decades.
- Rahul Dravid will be seen in the lead role in upcoming campaigns across television, digital, social media and festivals.
India's leading omni-channel electronics retail chain Vijay Sales has announced cricket legend Rahul Dravid as its brand ambassador. This collaboration brings together two names trusted by generations in India—one known for technology retail, the other for honesty, consistency and reliability.
For more than five decades, Vijay Sales has been more than just an electronics destination, from helping families choose their first television or refrigerator to guiding them through every subsequent technology upgrade. This philosophy of trust, reliability and honest advice is expressed in the brand's promise of “Delivering Adoption”. Rahul Dravid, whose credibility and confidence resonates across generations and geographical boundaries, naturally embodies these values.
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Commenting on this collaboration, *Nilesh Gupta, Director, Vijay Sales* said, “Vijay Sales has always been built on relationships, not transactions. Understanding what the customer wants, giving the right advice and staying with them long after the purchase, a spirit of trust and belonging has taken us to new heights for over five decades. Rahul Dravid truly represents these values, which people across India connect with. We look forward to our continued growth. This makes them mutual partners in representing the brand as they enter the phase.”
Commenting on his association with Vijay Sales, Rahul Dravid said, “Some brands become a part of people's lives not just because of what they sell, but because of the trust they instill. Vijay Sales has nurtured this relationship with families for decades and I particularly relate to the simplicity and affection behind 'Delivering Adoption'. I am delighted to be collaborating with Vijay Sales and look forward to being a part of the journey ahead.”
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The collaboration comes as Vijay Sales further strengthens its omni-channel ecosystem, where the assurance and expertise of its stores combine with the convenience of online shopping. Dravid will be seen in a key role in the brand's upcoming omnichannel communications spanning across television, digital, social media, in-store and other consumer touchpoints, and will spearhead key category and festival campaigns throughout the year. At the heart of this step is the same assumption that has taken Vijay Sales to new heights for generations: technology will continue to change, but the importance of trust, relationships and genuine care never diminishes.